****
POSTS DESIGN MARKETING GTM LAB **ABOUT** PROFILE
I grew up wanting to build things, which is why I studied electronics engineering. What I didn't expect was that the thing I most wanted to build was a brand
That realisation sent me sideways in the best way. Through motion design, branding, and advertising at an agency and a tech firm, and eventually into digital marketing proper, working across hospitality and FMCG brands on campaigns that needed creative instinct, data-driven decisions, and commercial thinking.
I moved to Dublin to pursue an MBA in Project Management at Dublin Business School, and I've been here since deepening my practice at the intersection of digital marketing and GTM Engineering.
From designing digital campaigns at an advertising agency to owning performance marketing budgets, digital strategy, and SEO for hospitality and FMCG brands, I've built across the full stack. Along the way: a 35% ROI increase at Sturmfrei and a 40% conversion improvement at Technosoft.
These days I'm working at the next layer AI-augmented GTM systems, outbound workflows, ICP frameworks, and revenue models using Claude, automation tools, and modern marketing infrastructure to turn strategy into scalable growth engines.
I'm a Full Stack Marketer and Creative Designer. I think in campaigns and build them too shaping the brand narrative, designing the visual language, mapping the customer journey, and running the performance engine that drives it forward. Strategy to execution. Concept to campaign.
Outside of work, travel, fashion, and fitness keep me going. Always curious, always moving.
Why sound?
My day starts with singing in the shower and ends with listening to meditation soundtracks. Music excites me. It is one thing I look forward to in the day. Quality of sound matters to me because without it, my day is dull. And this is true for millions (if not billions) of people. Sound is the key to happiness, to calmness, to excitement, to peace. Sound is the key to life. That’s why it is so important to harness it, and in the right way. In a way that enables people to understand their surroundings and truly immerse in them. The simplest way we can do this is through the music we listen to. Music is an integral way to define how sound is experienced. I want to drive this powerful experience by understanding how music and sound affect our community. Let me take you through this journey towards harnessing it!